Don't misread me - I wish him well.
Not that my wishes amount to much.
It seems to me that a great many people with the scantest of links to the US are delighted with his ascendancy. It's tempting to think of our breathless wittering as ephemeral and of no consequence. Advertising wonks (who, you will remember, are the minions of the first horseman of the apocalypse) are always listening carefully though - look at this -
Flat pack furniture for freedom.